Elon Musk has become the most talkative and talked-about CEO on the internet. It’s made him more famous — and possibly dangerous, to himself and to Tesla. His active, sometimes frenzied, social-media commentary is unlike that of his fellow corporate titans, particularly his willingness to engage with fans and detractors alike. While his engagement with the public helped cultivate his image as a real-life Tony Stark, Musk’s willingness to take risks with his words online, to move fast and break the internet, sometimes blows up in his face. The tweets abruptly announcing a plan to take the company private, which sparked an SEC investigation, have critics on Wall Street and elsewhere drawing the conclusion that internet fame isn’t worth the price. via