The Jungle “I read it in the midst of the housing crash, and its depictions of callous greed seemed as relevant now as in 1914. I was witnessing corporate greed on Wall Street, and this book was the push I needed to leave and launch my company.”Elle Kaplanchief executive officer,Lexion Capital Management Born to Run “We all have a superathlete inside us, and this imparts the kind of inspiration that draws it out.”J.D. Rothexecutive producer, Eyeworks USAAge of Greed “A staggering critique of financial deregulation, capitalism, and blind self-interest. It’s the perfect manual for what not to do—and exactly what we hope Kickstarter will help upend.”Yancey Stricklerco-founder, KickstarterThe Accidental Creative “I discovered Todd Henry’s podcast in 2006, and he later compiled his message into a book on channeling creativity into productive work. His ideas on managing energy help as I juggle business launches, nonprofit activities, and worldwide events.”Chris Guillebeauauthor, The $100 StartupStart With Why “The book reminded me that great brands have a reason they matter. This allows me to better communicate Denny’s brand: It’s not about being a restaurant; it’s about providing comforting moments around a welcoming meal.”Francis Allenchief marketing officer, Denny’sGetting Your Book Published for Dummies “Any time someone asks how I became a best-selling author, I say I started out as a dummy. Sometimes all you really need is step-by-step instructions and the capacity to stay focused.”Nancy Reddtalk show hostThe War of Art “In creative fields, where there is no end to the amount of work you can put into any project, this will help you recognize your inner ‘resistance,’ so you can move past it and create something wonderful.”John Swihartcomposer, How I Met Your MotherSmall Giants “ It explores what it means for a business to pursue excellence and growth, and what happens when those two things are at odds with one another.”Clint Smithco-founder, Emmavia businessweek